Have you ever seen a picture and thought to yourself, “Where can I get that?” With visual search, now you can actually take that image to use to locate those products on the web. It’s increasing, especially when used with things like Google Lens, so make sure your website is ready to cater to it as an option.
What’s Visual Search?
Pretty cool—an image instead of typing in words. If some girl sees a dress, she loves, but cannot find out where she can buy it, she just takes a picture and visual search finds similar things or tells her where to get it.
How to prepare your website
Use Quality Images: First things first—make sure you’ve got great pictures on your website. Blurry or low-quality images won’t help.
Optimize Your Image Names and Tags: Name your images with descriptive filenames, like “red-leather-handbag.jpg” instead of “IMG_1234.jpg.” Also, use alt tags to describe what’s in the image.
Use Structured Data: This helps search engines understand what your images are about, making it easier for them to appear in visual search results.
Wrapping it All Up
The next big thing is visual search, and the way people will find products online is changing. Make sure that your website is image-friendly to be part of this growing trend.